Brand ambitions: RIAs bid to become household names

May 1, 2019

Brand ambitions: RIAs bid to become household names

If you were glued to the couch during the first few weekends of the NCAA Men’s Division 1 Basketball Tournament, you may have noticed an interesting advertisement or two nestled between the usual mind-numbing spots imploring you to eat Reese’s and drink orange vanilla-flavored Coca-Cola.

In one, a doctor tries to prescribe his wary patient a bottle of his proprietary elixir. In another, a waiter tries to push a ‘sardine surprise’ at a ritzy restaurant, telling his bemused customers that the restaurant gets a hefty commission with every sardine dish sold.

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